UFC Spreading Across the Globe, International MMA Market Expands
The UFC has been gaining popularity in the US at a shocking rate. But what’s even more surprising is the rate at which it is being to grow worldwide, thanks to guys like Chuck Liddell and Lorenzo Fertitta. Ferttita states, “We’re going to be moving the show around the world, and we’re creating the UFC global footprint.” According to the UFC, over the past week Fertitta has been spreading the “UFC gospel in the United Kingdom, Dublin, France, Germany, and now the Philippines”. When the UFC hit the Philippines along with Chuck Liddell to showcase Chuck’s open workout, over 4 thousand fans showed up for the event!
Liddell was amazed by the turn out of the international fans; “When we came to the hotel, we checked in about 6:30 in the morning and there were about 20 photographers waiting for us. Then we held a press conference at nine and there were multiple TV stations and reporters. It’s beyond the imagination. They have a full day of press for us tomorrow, and I’ve got to be honest, I knew that we were growing internationally, but I don’t think I really had an appreciation for the amount of momentum we truly have until I came over here and saw it for myself.”
So what can we expect of the UFC and the International Entertainment Market? The UFC will continue to grow at an alarming rate. With international access to satellite television and now the UFC pushing their product in these markets, expect amazing grow. And what does Fertitta predict? “Fertitta only sees bright days ahead – not only in the United States, but around the world.”
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