The UFC is looking to leverage their brand identity and enter some new cross promotional ventures.  The most recent is a line of UFC fitness clubs across the US.  The UFC line of fitness clubs will first appear on the West Coast, 5 locations are to open up in California to start, and will eventually work their way over to Hawaii and Montreal, Canada, where the UFC has struck deals with both BJ Penn for Hawaii and Georges St. Pierre for Canada.  The gyms will offer a variety of services from cardio and weight equipment, personal training, group fitness classes and of course MMA training.  Not a bad idea…

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The UFC is looking to leverage their brand identity and enter some new cross promotional ventures.  The most recent is a line of UFC fitness clubs across the US.  The UFC line of fitness clubs will first appear on the West Coast, 5 locations are to open up in...